Bernardo C. Lunar, Ma. Socorro M. Eala

DOI: 10.26480/ess.02.2023.72.75

ABSTRACT
This study explored the relationship between employees’ attitude, values, intentions, and readiness towards innovation. The study employed a mixed-methods design with a sample of 70 employees from various departments of San Pablo Colleges including teachers, non-teaching staff and administrators. The participants completed a survey to assess their attitude, values, intentions, and readiness towards innovation. A focused-group discussion involving 13 employees was also conducted to ascertain directions as regards innovation efforts of the college. The results showed that employees’ positive attitude, strong values and intentions, and high level of readiness towards innovation were positively correlated. Specifically, employees who had a positive attitude towards innovation also had strong values that aligned with the innovation goals and were more likely to intend to participate in the innovation initiatives. Furthermore, employees who had a high level of readiness for change were more likely to have positive attitudes, strong values, and intentions to participate in the pursuits for innovation. Based on the focused-conversation results, SPC is considering 3 priority innovation areas: Teaching and Learning Innovation; Social-Ecological Innovation; and Technology and Governance Innovation.

KEYWORDS
Innovation initiatives, attitudes and behaviors, mixed-method design